Month: November 2016

Growth Hacking Interview Series #50: Amanda DiSilvestro

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from Google Analytics to recovering from Panda and Penguin updates. She writes for the nationally recognized SEO Company HigherVisibility.com that offers online marketing services to a wide range of companies across the country. How would you explain specifically what you do as an SEO? What an SEO does and what an SEO writer does is actually pretty different! As a writer, I use Google Analytics to analyze the content I’m publishing and see what people are clicking. This helps me determine what I should be writing more about as...

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Growth Hacking Interview Series #49: Nora Dunn

Nora Dunn is The Professional Hobo – a woman who sold everything she owned in Canada (including a busy financial planning practice) in 2006 to embrace her dreams of full-time travel. She has been on the road ever since, earning a location independent living as a writer on the topics of travel, personal finance, and lifestyle design. Her latest book (Working on the Road) helps people design careers around their travel and lifestyle preferences, and her monthly “Dear Nora” column on CreditWalk.ca answers commonly asked questions about travel and finance. How would you explain specifically what you do as an SEO? To be...

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Growth Hacking Interview Series #48: Marvin Russell

Marvin Russell is an entrepreneur, digital marketer, and a self-proclaimed “obsessive, compulsive, perfectionist”. He is the former CEO of The Ocean Agency (acquired in 2014), a digital marketing agency in Chicago that worked with some of the biggest brands in the world including: Walgreens, Sprite, Toyota, CareerBuilder and BlackBerry. He has been interviewed on NBC, CBS, ABC, Inc Magazine, Website Magazine, and Crain’s Business Chicago. Currently, Marvin is working on SaaS startup, MySiteAuditor, a white-label, website audit and analysis tool that helps digital marketing agencies generate leads in 20 languages around the world. How would you explain specifically what...

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Growth Hacking Interview Series #47: Chris Long

Chris Long is the Inbound Marketing Manager at ProFromGo Internet Marketing. He is an enormous fan of all things search. He is constantly keeping up with the latest Google algorithms and analyzing new tools to help ProFromGo’s clients succeed. Not only does he have an eye for great marketing campaigns, but he also takes great pride in being able to track the dollar return on each one. Chris’s love of search marketing may only be surpassed by his enthusiasm for fitness and health. He can often be found running or biking on the South Side River Trail or lifting...

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Growth Hacking Interview Series #46: Bart van der Meer

Bart is the owner of Klik Proces. An SEO and converson optimization company based in The Netherlands. Our team of fifteen professionals loves content creation, design, promotion, analytics, experiments and sandwiches. How would you explain specifically what you do as an SEO? As an SEO you are always looking for the right balance between creating content and promoting (linkbuilding). That involves looking for the right audience. Questions, insecurities and other things that resonate with your audience. And then creating content (with the right keywords in mind). After that it is promotion, promotion and more promotion. Besides that you need...

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