Month: December 2016

Growth Hacking Interview Series #81: Max Tandefelt

Max Tandefelt is a Digital Marketing Manager for LogicSpot – a full service eCommerce agency based in London. He has been working in various digital roles across Europe since 2007, working for B2B, B2C, in-house and digital agencies. He has expertise in SEO, social and digital change management and is passionate about web analytics. How would you explain specifically what you do as an SEO? I create SEO strategies, plan, manage projects and make sure the strategy is implemented. One of my bigger tasks is to work with clients to understand their main objectives. Once the main objectives are clear,...

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What I Learned In 2016

A lot of people are saying that 2016 has been the worst year ever, for some it is the best. It is the best for people who voted for Trump as President. It is the best for people who voted for Duterte as President. But what do I really feel about it? What did I learn in 2016? For starters, I learned that losing your baby due to a miscarriage on a New Years Day sucks. Yes, last January 1 2016, my wife and I lost our first baby, which for three years we’ve been trying to have. In...

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Growth Hacking Interview Series #80: Pashmina Lalchandani

Pashmina Lalchandani is the founder of Flow Simple, a Google Adwords Certified Partner and paid search services company. She is a pioneer in the online marketing space with over 10 years of experience. Passionate, strategic and straightforward, Pashmina has grown dozens of companies from small startups to mature companies through paid advertising. Flow Simple has worked with 80+ companies including startups such as Tuckernuck (a 500 startups graduate), Wanderable, and Voxy to grow their revenue through paid search. How would you explain specifically what you do as a PPC Specialist? As a PPC specialist my primary goal is to...

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Growth Hacking Interview Series #79: Lars Bachmann

Lars has been working with marketing and SEO for over 10 years. The first couple of years in the advertising business, and later on, 7 years as an SEO consultant and entrepreneur.  Now Lars Bachmann works as Online marketing manager at Cykelpartner.dk which is Denmark’s largest webshop in the bike industry. You can visit his blog in Danish at www.larsbachmann.dk How would you explain specifically what you do as an SEO? As an SEO I have focus on getting more valuable traffic to a website. I do that by getting higher rankings on keywords and phrases, that are relevant...

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Growth Hacking Interview Series #78: Matt Antonino

Matt Antonino is one of the young-minded old guys of digital marketing. He started marketing his own businesses in 2003 and has been deeply involved in the SEO & marketing community ever since. Matt worked at one of the largest SEO agencies in the world as a senior manager and helped over 2500 businesses grow and improve their marketing. Recently, Matt opened his own agency, Stack Digital, where the focus is entirely on providing exceptional business growth results to clients using multiple marketing channels. Trying to get a new business off the ground, Matt doesn’t sleep much these days....

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