Month: January 2017

Growth Hacking Interview Series #112: Corinne Kerston

Corinne Kerston is a freelance writer and blogger for hire. She specializes in online marketing, business branding and B2B and B2C content. Her goal is to help businesses boost their exposure through engaging, well-written content. Connect with Corinne on her website or Twitter. How did you start out as a marketer? Well, I started out online as a freelance writer, which I still am today. As far as getting into marketing, it really started with a thirst for knowledge for boosting my business. I found that marketing and online business was something I was just really interested in, so...

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Growth Hacking Interview Series #111: Eric McGehearty

As CEO of Globe Runner, Eric goes above and beyond in order to achieve quantifiable results for clients. Founded in 2009 during a devastating economic slump, Globe Runner is one of the fastest-growing online marketing companies in Texas, and now employs a team of twenty elite individuals. Beyond direct results, Eric pushes the boundaries when it comes to what a business can achieve in the public sphere. He’s a firm believer in conscious capitalism, and works to ensure that anyone in association with Globe Runner gains from that relationship – whether it’s a client, an employee or a vendor....

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Growth Hacking Interview Series #110: Kent Lewis

Kent Lewis is President and Founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing  private company as well as most admired, most philanthropic and a fastest growing company by and Portland Business Journal. Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Marketer of the Year. He is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search...

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Growth Hacking Interview Series #109: Jey Pandian

Jey Pandian is a Highly Experienced Search Engine Optimization (SEO) Professional & Search Engine Marketing (SEM) Consultant. How would you explain specifically what you do as an SEO? Yep, definitely. I look at their phone and if it’s an iPhone; I tell them that I am responsible for making sure that Apple comes up number one in Google. What is your primary marketing goal when it comes to delivering results? Revenue. If I can’t deliver revenue for a business, then I won’t work with them. The name of the game has been always revenue and return on investment. The...

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Growth Hacking Interview Series #108: Frank Scharnell

Frank Scharnell is a Denver based digital marketing specialist. Frank has been in the industry since 2011, working with a variety of sites and clients. He’s currently a Partner at Juris Digital, a law firm specific, results driven agency. How would you explain specifically what you do as an SEO? This depends on the project I’m working on but, I would say I’m closest to a  “Technical SEO”. Some days this is a more nerdy term than others, I ultimately work on improving a website presence for both the search engines to crawl and the visitors to engage. What...

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