Drive by Daniel H. Pink. A book explaining what drives us in creating new things and pointing our different motivations.
Fooled by Randomness: The Hidden roles of chance in life and in the markets by Nassim Nicholas Taleb. The Book talks about the probability how the minds work and why we are so easily fooled by randomness.
Hooked: How To Built Habit Forming Products by Nir Eyal. A book explaining why there are so many succesful products and the reason why poeple are hooked.
Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler. The Author explains why people made mistake on their life choices.
Predictably Irrational: The Hidden Forces That Shapes Our Decisions by Dan Ariely. A Psychology book about decision making and how emotions affect our choices.
Thinking Fast and Sloy by Daniel Kahneman. A book about the study of one's mind and how people make decisions.
Influence by Robert B. Cialdini. Understanding why people's decisions are influenced by others.