the-22-immutable-laws-of-marketing-violate-them-at-your-own-risk
The 22 Immutable Laws of Marketing by Al Ries & Jack Trout. A business book about the rules and laws of marketing.
made-to-stick-why-some-ideas-survive-and-others-die
Made To Why Some Ideas Survive and Others Die by Chip and Dan Heath. A book that can be useful and eye-opener for people with great ideas.