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How do you usually find out about a product or service you are interested in? How do you check the details, the specifications, the competition? One thing that might immediately come to your mind would be to Google it. Because why not? The answer to what you’re looking for is at the tip of your […]Continue Reading
One of the common mistakes that many small business owners make is making marketing play second fiddle to running their businesses. They concentrate on ensuring their employee perform, and customers are happy and dedicate a limited time to developing a marketing strategy. Marketing is the fuel that drives brand advertising to generate leads that ultimately […]Continue Reading
When we have ourselves in a serious sit down with our business partners to discuss why our business isn’t selling, we often blame it to the logical side of our products and services. When we say logical side, these are the technical details we put into our products—taste, color, packaging, texture, and other physical details. […]Continue Reading
Search Engine Optimization. When I first heard this absurd word combination, I burst into laughter. Frankly speaking, to me, it sounded like a third class sci-fi movie or a dull dystopian novel title. I imagined Jason Statham in a Japanese-inspired titanium ammo firing millions of bullets from a hologram sawn-off shotgun to Chuck Norris, who […]Continue Reading
In a recent interview that I had with a really big SEO Guru I was asked what is the difference between marketing and sales. I believe that I was able to answer him thoroughly, but then I think it would be better if I include this topic in my blog just for my readers to […]Continue Reading