Creating splendid contents is most web owners’ main weapon to have a retaining audience. They write motivating and emotion-stirring contents to attract readers and customers.
Okay. Content is king, and it does make people click, but it is not everything.
Types of customers and why they click
Customers are divided in several levels. Since every customer is different, each belongs to different levels or types.
• Customers who click because of aesthetics
These types of customers are often viewed as the shallow customers, but believing such is not beneficial to your business.
Yes, there are readers, visitors, and customers who keep on clicking because the website’s aesthetic or beauty (or the entire web design) appeals to them.
Having a good website navigation, wise use of colors, white spaces, and typefaces can be a deciding factor to some web visitors to choose your site over others that offer the same services as yours.
We should always remember that one of the most obvious reasons why other social networking site fanatics choose Facebook over Google+ is web design.
According to these people, Google+’s design and usability is very confusing, while Facebook is very easy to use (Afterwards Google killed G+ even before it is able to dominate the social media scene even though it’s still existent as of current writing).
• Customers who click because of what they gain from the site
It can be knowledge, idea, or anything. Some customers patronize a certain business because of what they get from it.
If a site has good contents where they can learn, or set of products where they can get an idea for their own business, it has a higher percentage of being clicked.
A website should be beneficial to their customers.
• Customers who click because of the websites’ online reputation
There are times when a site’s popularity is rather questionable than believable. Look at Ezinearticles.com.
This is one ugly site, no commenting and sharing section, and to some extent, they appear as a greedy site because of its reluctance to spread their contents to others, and because of the absence of share buttons on the site.
But people continue to patronize Ezine not only because it’s a high PR site that gives real traffic convention.
People know that Ezinearticles.com has a good online reputation and having an array of articles on this sites means having a fraction of that excellent online reputation too.
• Customers who seek for satisfaction
Most customers seek for satisfaction. For example, having their ordered products in no time or as stated on the website gives them satisfaction; having not to wait is satisfaction.
Now that the different customer types are revealed—or reminded—to you, remembering our duties as website/ business owners to attract and retain a click is necessary.
We should be reminded that having a constant and regular click to our sites rely solely in our hands.
As website and business owners, we should be providers
Whatever the customer type is, it all boils down to one thing: providing a service that will satisfy them.
Therefore, we should provide all our customers’ need whether they ask it or not, for it is our responsibility as business owners.
Target the aesthetic-minded customers by beautifying your site, by making it appealing to them, make your service congruent to their wants and needs, so you can have a satisfied customer, and manage your online reputation by giving customer-centred services, by having a good online name through proper handling of your social media promotion and SEO.
We should be service minded, not income-minded
We will be hypocrites if we don’t admit that we need money; of course, we do business to gain money.
However, as trade owners, we should put our focus on creating remarkable and outstanding service than putting more attention on thinking ways to gain more money and income.
Provide the things your customer need and money will follow.
Be a Business with a Purpose
If you’re just a business that aims to sell products to expand and dominate a niche, then that is a purpose, yet one bad purpose.
You don’t choose your purpose; you feel it, you follow it. You don’t have to be a master philanthropist to show that world that you have a purpose.
Just follow it and let it reflect automatically on your service and on how you treat your customers.